Hannah Danner (Germany)

Dissertation Title:
"The role of consumer beliefs in sustainable consumption"

Hannah Danner’s dissertation focusses on the role of beliefs in sustainable food consumption decisions.

Besides contextual factors, consumers may consume in an unsustainable manner because they either do not care or because they simply do not believe in the environmental benefits of the offered products. Marketing, economic, and environmental behavior research relies on the concept of beliefs to explain sustainable consumption behavior. However, frequently found inconsistencies between stated and revealed behavior could partly be attributed to considering an incomplete set of beliefs. Taking organic food as primary example, this research project explores relevant beliefs systematically and analyzes their influence on behavior.

Her research is funded by the “Studienstiftung des Deutschen Volkes” and is co-supvervised by Prof. Jutta Roosen (Chair of Marketing and Consumer Research).


Ola Oreoluwa (Nigeria)

 Dissertation Title:
"Market efficiency, smallholder Sub-Sahara African farmers and access to high value markets"

Smallholder farmers still find it challenging gaining access to high value markets. The effectiveness of the institutional support mechanisms expected to ease their access (e.g. contract farming, cooperatives etc.) depends on the socioeconomic environment where they are employed. My research explores the preferences of smallholders in Kenya - given their structural and socioeconomic characteristics, for the attributes of various support mechanisms expected to facilitate access to high value markets.

The working atmosphere at the Chair group of Governance in International Agribusiness is professional and cordial. Under the supervision of Prof. Menapace, Dr. Lang and the administrative staff, I have matured as an individual and aspiring academic. The encouragement I receive from them is very comforting.  


Salliana Ateh Fondo (Cameroon)

Dissertation Title:
“An experimental analysis of determinants of adoption of risk management mechanisms amongst floods and drought affected households in Cameroon”

Households in Sub-Saharan African countries are affected by poverty, climate variability and natural shocks. Floods and drought are among the most devastating hazards in Cameroon which have pushed affected households into poverty traps. The disaster risk management strategies employed by these households have been a topic of research in recent times. However, knowledge on the circumstances under which victims adopt different strategies is still shallow. The objective of this research is to analyze the determinants that influence adoption of risk management mechanisms by households.

It is an honour working with the Governance in International Agribusiness team of seasoned experts. Big thanks to Prof. Menapace, Prof. Buchenrieder, and colleagues who are very supportive and willing to help make my research work and stay in Munich enjoyable.


Daniel Berki-Kiss (Hungary)

Dissertation Title:
“Assessment of private consumers in regards of sustainability of ornamental plants”  

Aspects of sustainability in horticulture are gaining importance as a requirement for a supply partnership with store chains. Especially the fruit and vegetable sector are constantly striving for certificates in this field like GlobalGAP, MPS or Fairtrade. Currently this labelling progressively affects the field of ornamental plants, but the influence of sustainable production or marketing activities on purchasing behaviour of consumers has rarely been examined so far. Sustainability criteria are partly demanded by assurance programs for certification on the production side, but in contrary, for consumers it might be frustrating and confusing to deal with all the different labelling systems nowadays. Thus, the main objective of the project is to identify the most important sustainability criteria for the segment of ornamental plants and to explore which of them substantially contribute to a purchasing decision.


Anh Kim Bui (Vietnam)

Dissertation Title:
„Social capital in the Vietnamese pepper supply chain management“

My research analyzes the impact of social capital on the stakeholders of the Vietnamese pepper supply chain. A set of indicators is developed to assess social capital of the Vietnamese pepper supply chain. Likert scale is used to quantify the magnitude of the social capital and to calculate the social capital index. Then, the research evaluates the impact of social capital on the performance of the Vietnamese pepper supply chain using the Structural Equation Modelling (SEM). Finally, implications of the influence of social capital in supply chain management are discussed.

The Chair group of Governance in International Agribusiness provides me with a professional and friendly working environment. Offices are equipped with modern and useful technology. Everyone is willing to help and to answer my questions. I have got a lot of support and encouragement from the Chair group since my first day working here, without which I could hardly do as well as I am doing now.