Reception of Bangladesh Delegation of the Bangladesh Agricultural Research Council (BARC) at WZW, April 2019

On April 16th, 2019, we had the pleasure to host a delegation of the Bangladesh Agricultural Research Council (BARC) at our WZW faculty. 

BARC is the main research organisation for all the agri-sectors in Bangladesh, and very interested in discussing technical cooperation. Currently BARC has a major World Bank funded project, the National Agricultural Technology Program, under which they intend to upgrade their research and international collaboration programmes.

The aim of the visit was to learn more about the our research on "Quality Assurance of Agribusiness, and the agriculture supply chain". 

We gave the senior government officials a 90 min overview of our current status on our research fields and projects and had a lively and fruitful discussion.

New publication in "Ecosystem Services"

New publication in "Ecosystem Services" (2019): Determinants of the environmental conservation and poverty alleviation objectives of Payments for Ecosystem Services (PES) programs, Oreoluwa, O., Menapace, L., Benjamin, E., Lang, H.


Observed trade-offs between environmental conservation and poverty alleviation objectives continue to divide scholars on the ability of Payment for Ecosystem Services (PES) programs to simultaneously meet both objectives. The success of some PES programs shows it can attain “win-win” outcomes. Combining quantitative regression tools and narrative reviews, we synthesize the outcomes of 56 PES programs found in 69 studies conducted in 3 different continents to identify key factors that inform the “win-win” performance of PES programs. In addition to investigating PES in a “win-win” context, combining quantitative and qualitative methods underlines the novelty of our paper. We discovered that monitoring of program activities to ensure ecosystem services are supplied, and providing sufficient payments to ecosystem services providers enhance the performance of PES programs. Furthermore, programs become less effective with age, raising concerns about the long-term viability of PES programs. Our results underscore the need for payment incentives that covers costs and address location-specific constraints. The main lesson from our review is the importance of ex-ante assessments of prospective PES locations and the prior engagement with ES providers. This allows program developers to identify the interest of participating stakeholders in order to design cost-effective programs that capture local needs and interests.

Research Project on bavarian organic label published on Website of "Bundeszentrum für Ernährung"

The research project "Der Einfluss des Bayerischen Bio-Sigels auf nachhaltigen Nahrungsmittelkonsum" (The impact of the bavarian organic label on sustainable on food consumption) of our Master student Ms. Ellen Dankowski has recently been published on the website of the "Bundeszentrum für Ernährung". Follow the link to the website and download the article as pdf.

Massive Open Online Course (MOOC) "The Economics of the Agro-Food Value Chain" is online

The MOOC (Massive Open Online Course) "The Economics of Agro-Food Value Chains" is online now!

A trailer is available on:

Enroll on

For more details, visit our MOOC page

The creation of these resources has been (partially) funded by the ERASMUS+ grant program of the European Union under grant no. 2014-1-DE01-KA203-00628.

Paper by Prof. Menapace cited on French Ministry watch blog

The French Ministry of Agriculture as head of the policy evaluation and economic analysis unit monitors new studies and reports of potential interest for the the Ministry.

A recent paper by Prof. Menapace ("Preferences for locally grown products: evidence from a natural field experiment" published in European Review of Agricultural Economics) was cited on the French Ministry watch blog with a summary and a link to the full article. (in French only).

New publication: "Preferences for locally grown products: evidence from a natural field experiment" by Luisa Menapace and Roberta Raffaelli

European Review of Agricultural Economics 2016; doi: 10.1093/erae/jbw017


We use a natural field experiment to investigate the effect of information about locally grown products on purchase decisions. We consider information on two product characteristics: quality as a function of terroir and reduced carbon emissions resulting from shorter transportation distances. The greatest effect on purchase behaviour is seen in the response of females to information on reduced carbon emissions. Additionally, we explore whether social influence due to the presence of others affects purchase decisions. We find some evidence that social influence ‘nudges’ consumers toward locally grown products.

New publication: "Adoption of green electricity by small- and medium-sized enterprises in Germany" by S. Rahbauer, L. Menapace, K. Menrad, T. Decker at "Renewable and Sustainable Energy Reviews"


Since the liberalization of the German electricity market in 1998, green electricity (GE), i.e. electricity produced from environmentally friendly sources and marketed as such, has been available to German customers. Nonetheless, the demand for GE has remained low among the biggest electricity customer group in Germany, namely small- and medium-sized enterprises (SMEs).

Based on an extensive review of the literature, this article provides a synthesis of existing empirical findings related to GE adoption in German SMEs. In addition to the literature directly addressing GE adoption, the literature on green practices, green supply chain management, corporate environmental responsibility and energy efficiency was reviewed.

This article lays the groundwork for a theoretical model that reflects the decision of German SMEs to adopt GE by identifying adoption factors and resulting barriers. GE adoption factors are organized into four purchase-related factor groups and two sales-related factor groups. Purchase-related factors relate to the entrepreneur’s personality, the technical systems, economic aspects, and the SME’s characteristics. Sales-related factors relate to sales markets and green marketing. The examined literature on industrial GE adoption demonstrates the importance of ‘altruistic motives’ for GE adoption in SMEs. The main barriers identified by the remaining literature were (1) lack of knowledge regarding the GE system reliability, (2) upward-biased perceptions of GE price premiums and (3) lack of communicability of GE usage in the manufacture of products to customers.

The article closes with recommendations for promoting GE adoption among SMEs. Based on the three main barriers identified, instruments well-suited to promote GE adoption include an online register for GE tariffs that provides SMEs with information regarding GE providers, prices and switching procedures and a standardized label that allows SMEs’ customers to identify products manufactured using GE.

Keywords: Green electricity; SME; Green marketing; Adoption factors; Literature review


153th EAAE Seminar, June 2016, Italy

„New dimensions of market power and bargaining in the agri-food sector:
Organisations, policies and models.”

Market power, defined as the ability of a firm (or group of firms) to set and maintain price above (or below, for inputs) the level that would prevail under competition, has been a key concept in supply chain analysis and market organization studies for decades.

Yet, recent studies questioned the ability of the market power framework to predict economic behaviour in the agri-food system, and new theories and extended models are being developed to explain empirical evidence. The seminar considers this new literature and explores the implications of the emerging characteristics of the agri-food supply chains for scholars, policy makers and the industry.

The goal of the seminar is to present new ideas and contributions on the topic of market and bargaining power and its implication for the food supply chain. The seminar will bring together agricultural and applied economists, policy makers and industry representatives to discuss the theoretical, empirical and regulatory implications of the new dimensions in power and bargaining. Multidisciplinary contributions with special emphasis on law and regulation are also welcome.

Keynote speakers: Richard J. Sexton / University of California – Davis
Claude Menard
/ Université de Paris (Panthéon-Sorbonne)
Bruno Buffaria
/ European Commission – DG AGRI

Professor Menard from the University of Paris (Panthéon-Sorbonne) will be joining us in a plenary session.

The seminar website is available at:

EAAE 153th seminar approved: organized in collaboration with the Governance in International Agribusiness Group

The organizing committee is happy to announce that the European Association of Agricultural Economists (EAAE) has approved the seminar:

New dimensions of market power and bargaining in the agri-food sector: organisations, policies and models” (153th seminar).

The seminar is a joint initiative between the University College (Dublin), Scotland’s Rural College, Technische Universität München, the University of Cassino and Lazio Meridionale, taking place June 9-10, 2016, Gaeta, Italy.

More information can be found here: concept paper

Initiated by:
Alessandro Bonanno (Colorado State University)
Chenguang Li (University College Dublin)
Luisa Menapace (Technische Universität München)
Cesar Revoredo-Giha (Scotland's Rural College)
Carlo Russo (University of Cassino)

New publication: "A comparison of hypothetical risk attitude elicitation instruments for explaining farmer crop insurance purchases" in "European Review of Agricultural Economics"

You can find the latest publication by Prof. Luisa Menapace  "A comparison of hypothetical risk attitude elicitation instruments for explaining farmer crop insurance purchases" published in "European Review of Agricultural Economic" here.

link to article

Early 2015 Weihenstephan-Triesdorf University of Applied Sciences (HSWT) received the positiv funding decision for a horticultural cooperative graduate college which deals with the research about „Sustainable Value Chains of Ornamental Plants“ lead by Prof. Menrad. The graduate college does research on the sustainability of horticultural products, offers a structured training of young scientists as well as an attractive accompanying program for the research projects. Doctoral students affiliated with HSWT are co-supervised by a TUM professor.

For further information, please have a look at the article at




Artikel über 'Herkunft als Wettbewerbsvorteil - Untersuchung über Herkunftsbezeichnungen und deren ökonomische Bedeutung' in 'Bayerisches Landwirtschaftliches Wochenblatt' Ausgabe 31/2014

Im Rahmen der Veranstaltung 'Tag der Agrar- und Gartenbauwissenschaft' am 11. Juli 2014 an der TU München in Freising-Weihenstephan stellte Frau Prof. Menapace die Ergegnisse Ihrer Untersuchungen zu "Schutz von Tradition und Herkunft als Wettbewerbsvorteil in einer globalisierten Welt" dem Fachpublikum in einer Präsentation vor.

Dazu erschienen ist ein kurzer Artikel in der Zeitschrift "Bayerisches Landwirtschaftliches Wochenblatt" in der Ausgabe 31 vom 01.08.2014.

Artikel aus 'Bayerisches Landwirtschaftliches Wochenblatt'

Prof. Luisa Menapace attended the Annual Meeting of the 'Agricultural & Applied Economics Association' (AAEA) which took place from July 27-29, 2014 in Minneapolis, USA.

She gave a talk at the "Food, Quality and Trade" session on "Geographical Indications and International Trade in Agri-Food Products" (page 12).


Annual Conference "Freunde und ehemalige Mitarbeiter des Max-Planck-Institut für Immaterialgüter- und Wettbewerbsrecht e.V." July 11&12, 2014

At the annucal conference of the "Freunde und ehemalige Mitarbeiter des Max-Planck-Institut für Immaterialgüter- und Wettbewerbsrecht e.V." 'Was wir schon immer wissen wollten - Juristen und Ökonomen im Dialog' Prof. Menapace will give a speech on 'Geographical Indication'. This event takes place in Munich July 11 & 12, 2014.


Introduction of newly appointed professor's at the 'Tag der Agrar-und Gartenbauwissenschaften' July 11, 2014

At the occasion of the 'Tag der Agrar- und Gartenbauwissenschaften' on Friday, July 11, 2014 Prof. Menapace will be introduced as newly appointed professor and will give a speech on ''The International Controversy on Geographical Indications''.

Prof. Klaus Josef Lutz, CEO BayWa AG, will give a speech on ''Die Zukunft des Genossenschaftswesens''.

The event takes place at Maximus-von-Imhof-Forum 6, 85354 Freising, 2 - 6 p.m.

Menapace L., G. Colson and R. Raffaelli (2014):
''Farmers' Climate Change Risk Perceptions: an Application of the Exchangeability Method''

Short Abstract:

In this paper, using the exchangeability method, we quantitatively elicit Italian farmers' short- and long-run risk perceptions concerning key crop loss hazards whose relevance depends upon climate developments: hail, powdery mildew for winegrowers and apple dieback for apple farmers. We show that long-run perceptions are significantly higher than short-run perceptions and identify climate change beliefs and experience with crop damages as critical factors in explaining this difference. From a policy prospective, our results suggest that an effective outreach service would benefit from offering farmers first-hand on-farm experience with crop risk and a “segmented” approach that takes into consideration farmers’ climate change beliefs.


New publication of Prof. Menapace and Prof. Moschini in the American Journal of Agricultural Economics !

Take a look at our most recent publication in the American Journal of Agricultural Economics on the economic implications of protecting Geographical Indications from imitation (published 11. April 2014).

''Strength of Protection for Geographical Indications:
Promotion Incentives and Welfare Effect''

Enjoy your read!